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Transform Your Physique In a Way That Fits Your Busy Lifestyle

Become the strongest, leanest and healthiest version of yourself without giving up delicious meals and spending countless hours exercising and sacrificing sacred family time.

I’ve helped hundreds of executives, CEO’s, entrepreneurs and parents lose weight, increase strength, mobility and feel confident in their bodies through implementing proven systems and massive accountability. 

Here are some client testimonials

Meet LEE

Lee is my wife ;-)

Funny story. Back in the day when I owned a gym, Lee came in to my gym after buying a GROUPON for my Kettlebells classes. Not only did she stay. She eventually became my wife! That Groupon paid off ;-)

On a serious note, Lee was one of my best transformations.

We immediately found out that she did not respond well to the higher rep, light weight approach to weight training. And doing Spin classes and sweaty yoga classes every day never lead her to build the lean muscular body she wanted.

What she needs was a program tailored to fit her MUSCLE FIBER TYPE, her BRAIN TYPE and unique Structure.

I dialed in the top 6 to 8 movements that bought her 80% of the results she wanted.

When you sign up for coaching with me, this is exactly the protocol I will do for you. I will find out what your body needs and responds best to.

Anybody can get great results but the movements, methods and approach must be a “MATCH.”

Meet Bob

Bob turned 70 in August and went on to set 3 American Records in the 5000, 6000 and 10,000 meters on the Concept 2 Ski Erg.

Not to mention he medaled at the World Championship Indoor ROWING competition several years ago in Paris.  The cool thing is I introduced him to Concept 2 machines only one year prior to competing (He was also a nationally ranked Wrestler in College)

To say this guy is an incredible competitor is an understatement. Bob is an absolute BEAST!!!

You will never meet someone more committed than Bob is to maintaining his athletic edge , health and physique!!! Every trainer in the world would love to have a client like Bob!!

Bob started training with me 14 years ago to help him rebuild his athletic physique after many years of injuries and not being able to find something that worked for his body.

Needless to say, Bob and I discovered which methods and movements were right for his body and he unlocked new levels of performance and athleticism.

I am looking forward to see the records that Bob continues to set and shatter!!

My advice to all of you…

Be Like Bob ;-)

It’s Me, FRANZ!

I practice what I preach and apply the same methods to my body that I apply to my clients.

I was a skinny kid growing up and never was able to put on weight until I hit around 30. Then by 40 I had gained 50 pounds from my college weight of 144 pounds.

I was very lean before when I was a college sprinter.

And as a Dad I’ve been on the fatter side as well.

Watching my body get fat over a decade was a rough process as it never aligned with my identity of the life long athlete. I was very self conscious about my love handles, man boobs and abdominal fat.

When I got over 190 pounds, I took back control and started getting lean again.

I know what my body needs.

It needs a blend of very heavy strength work, decent amount of speed and power work, daily walking (or hiking) and daily mobility work.

This is what optimizes my hormones and gets me strong and athletic looking (but certainly not a bodybuilder or big look).

I’ve always preferred the lean, sleek Jason Bourne type of physique.

More Clients

  • Kevin Nashan

    (Chef / Owner for 5 Restaurants in St. Louis)

    The last couple years I let my body slide. I blamed it on being a busy owner and running many different restaurants. Having been very lean and fit in the past, I always thought I would be able to get back into shape with minimal effort but as I got older I realized this was not the case. I reached out to Franz because I knew I needed some professional guidance as my efforts of occasional restrictive dieting and intense exercise were not sustainable.

    Franz’s approach is rooted in finding a sustainable and enjoyable way to eat for the rest of my life. He’s challenged me to realize that fitness and nutrition should serve and help my life be better and not a rigid list of do’s and don’ts and unsustainable habits. I highly recommend Franz’s coaching programs for any dad who is sick and tired of yo yo dieting and ready to find an approach that is doable and won’t rule your life.

  • Bill Gurtin

    (Financial Industry)

    I’ve been training with Franz for over a decade for several reasons. One, Franz has always met me where I’m at and helped me work around various injuries and aches and pains. Two, he progresses my exercises and challenges me to get stronger in more ways than simply putting more weight on the bar. Three, very enthusiastic and helps me accountable with my training. Highly recommend him to those Dad’s that want to maintain his edge and optimize his training.

  • Chuck Rudolph

    (Entrepreneur)

    Franz’s coaching has allowed me to regain much of the athleticism I lost over the decades. He has taught me that training doesn’t need to be ridiculously intense or painful in order to see progress. His training plans are challenging but sustainable. Fun but effective. His nutrition principles are so simple that you will almost feel “bad” on how easy it can be to lose weight if you adopt the principles as a lifestyle and not a “diet.” Quit trying to wing it and do it yourself. Save yourself years of pain and frustration. Invest in yourself by investing in his coaching.

  • Darren Schlepp

    (Educator)

    My wife was kind enough to buy me a coaching plan with Franz and in only 90 days I was able to lose fat, build functional strength and pack on some muscle mass. The training was challenging, fun and effective. His easy to follow nutrition structure worked well and I dialed in my food in order to accelerate my progress. Awesome coaching and plan. I highly recommend Franz.

  • Lee S

    (Therapist)

    I am a huge stress eater. I do really well by day and at night I let my sweet tooth rule. I always enjoyed exercising but food is my nemesis. I’d wake up every morning with renewed drive to make today the start of my healthy me, but of course that never happened. Franz helped me understand that I am not unique in this struggle and his support and community was the help I needed to stay accountable to my goals. Appreciating the coaching and support to keep on track. Accountability and community are huge and Franz has been the missing link to keep me on track. Highly recommend.

  • Forrest S

    (Builder)

    I work hard during the week in a fairly stressful job. I have a healthy food subscription that keeps me eating regular and balanced meals. I was working out following Franz’s coaching but wasn’t making steady gains until Franz helped me unpack what was holding me back. On the weekends I would let loose and eradicate all the gains I’d make during the week, basically keeping me stuck. Franz is very generous in coaching time, hugely empathetic and yet balances this with creative ways to help one realize what’s holding them back so that they can choose to change. He is not harsh, not in his approach or methods, but made everything so doable. I am going on my second year of coaching with Franz and enjoying my renewed confidence in myself and in my choices. Hugely indebted to him.

  • Chris P

    (Real Estate)

    I was a collegiate basketball player, hugely active and into fitness and training. Got married and had a child and though the most precious experiences of my life, the perceived expectations and increased responsibilities made my stress levels skyrocket. I was hugely disgusted with myself and how I let myself go. I felt ashamed and embarrassed and knew I needed help. Franz met me where I was at. He was able to empathize about being a new parent in ways I didn’t know I needed. I’ll never forget texting him telling him I was down 10lbs in 2 weeks and feeling like I hadn’t worked hard enough for the victory. He helped me understand that the changes I was making were exactly what I needed at the time and that losing weight didn’t have to be torturous. I didn’t have to be ravenous and sore all the time in order to see results. I didn’t have to give up everything I love like cookies and a drink. It was liberating to learn this. Cannot recommend this program highly enough.

  • Ericka T

    Thanks for the month it was just what I needed. Love the thoughts and tips and the extra knowledge of what to focus on.

    Started 159.9 ended at 155.4

    Lost 5.75 inches waist, hips and thighs

    Not bad at all

    Also the past work week used every muscle and strength- shoveling gravel, lifting load after loads to dump trailers, climbing hills while pushing loaded wheelbarrows, moving furniture, constant up and down stairs on this 3 level cabin....and much more....and the cool part was I had the strength and energy to do it all!!!! And felt great at the end of the week.

    I have another big work week in the mountains heading out now.

How Does It Work?

  • First Strategy Session

    I’ll get on a call with you (not some VA in another country) and we will focus on your primary goals, roadblocks and lifestyle to see if we are a good fit to work together.

  • Join program and Get Your Assessment

    Once you join the 90 day program we will do an hour long zoom assessment covering mobility, strength and your overall fitness level and current needs.

    You will also get set up with my fitness app and website where you will access all of your nutrition, training and lifestyle protocols.

  • I build out your roadmap

    We will set up a time to talk and I will teach you your initial training plan, nutrition plan and daily habits you need to hit to ensure success.

    I’ll put together a custom plan that fits into your current lifestyle, taking all of your current life factors into consideration.

  • Daily Coaching and Accountability.

    With my private fitness app and health tracking website, it’s never been simpler to track the metrics that matter. Whatever wearable you have will sync with my website and we can look at your data every week to make sure you are on track.

    You will get weekly coaching zoom calls with me to keep you accountable and make sure you are making progress towards your goals.

    I’ll challenge you when I need to…of course in an encouraging way.

  • Real Results

    One of the most important aspects of my program is helping you cultivate the right identity and mindset. Even though nutrition and training is very important, it doesn’t work if you don’t win these domains.

    Fat loss is an inner game. That is why I coach you to build a more confident mindset around your actions and inner beliefs about what you are capable of achieving. We set your vision of who you want to be and we reverse engineer that reality.

This Lean Body Approach Is Not For Everyone.

This Coaching Program is For:

✅ Busy Executives, Entrepreneurs and Parents

My private coaching specializes in helping high achievers.

✅People who are willing to invest in their health & longevity:

This is a program for men and women who are willing to invest their time, money, and energy into their training, nutrition, mindset and health. 

✅People who take responsibility for their actions and quickly apply what they learn:

We are guiding you with your personal roadmap to help you become the leaner, stronger and more energetic version of you. 

You must be willing and ready to put in the effort. 

If you’re ready to make permanent  changes to your fitness and long term health then this program is a great fit.  

People who are committed to getting LEAN:

Building your lean body and increasing your energy doesn’t happen overnight.  

This program is for men and women who are committed to consistently doing the work for the next 3 months. 

There are no magic fat loss teas  or “hacks.”

I’ve designed this system for you to make permanent changes to your lifestyle, movement, nutrition and mindset habits. 

These changes will keep you lean for the rest of your life.

This Coaching Program is NOT For:

Young Professionals or College Students:

This program isn’t designed for younger people. It’s for people already well into their careers or parenting journey.  

 People looking for cheap coaching:

This is not a cheap program. But I can confidently say it’s the best program for busy executives, parents and high achievers. 

You must be willing to invest your time, money and focus to hit your goals. If not,  this program is not for you.  

People who don’t take responsibility for their actions and make excuses:

This is not for people who fail to accept responsibility for their action and instead blame others for their lack of success,

Constructive criticism is needed for all people wanting to achieve their fitness and health goals. If you cannot handle that, this program is definitely not for you.  

  People looking for a “Quick Fix” 

This is not a quick fix. It’s about strategically dissecting the areas of your life that are holding you back and setting up systems to ensure you succeed.

I only work with people who can take action and are committed to long term health.